Reducing budgeting stress
70% felt relief
Reducing budgeting stress
70% felt relief
Project Role
Project Role
UX Designer and UI designer
UX Designer and UI designer
Duration
Duration
3 Weeks
3 Weeks
Many people struggle to stay consistent with saving because traditional budgeting tools feel rigid, overwhelming or guilt inducing.
Many people struggle to stay consistent with saving because traditional budgeting tools feel rigid, overwhelming or guilt inducing.
Many young professionals in the UK struggle to build consistent saving habits because their financial lives are unpredictable, and most tools fail to adapt to fluctuating incomes, lifestyle pressures, and emotional spending triggers.
Many young professionals in the UK struggle to build consistent saving habits because their financial lives are unpredictable, and most tools fail to adapt to fluctuating incomes, lifestyle pressures, and emotional spending triggers.
The Challenge
How do I help young professionals in UK make more intentional and aligned spending decisions without overwhelming them or making them feel judged
How do I help young professionals in UK make more intentional and aligned spending decisions without overwhelming them or making them feel judged
Solution
Metrics
Metrics
Metrics
Metrics
60% completed onboarding within 5 minutes during usability test.
(35% baseline in competitors)
60% completed onboarding within 5 minutes during usability test.
(35% baseline in competitors)
60% completed onboarding within 5 minutes during usability test.
(35% baseline in competitors)
60% completed onboarding within 5 minutes during usability test.
(35% baseline in competitors)
60% completed onboarding within 5 minutes during usability test.
(35% baseline in competitors)
5/10
reported prototype would help them reflect & reduce impulse spending.
5/10
reported prototype would help them reflect & reduce impulse spending.
5/10
reported prototype would help them reflect & reduce impulse spending.
5/10
reported prototype would help them reflect & reduce impulse spending.
5/10
reported prototype would help them reflect & reduce impulse spending.
Your Savings
Companion
Money Wise
Your Savings
Companion
Money Wise
Your Savings
Companion
Money Wise
Your Savings
Companion
Money Wise
Your Savings
Companion
Money Wise
7/10 reported less stress
When budgeting with
emotionally aware
design language.
7/10 reported less stress
When budgeting with
emotionally aware
design language.
7/10 reported less stress
When budgeting with
emotionally aware
design language.
7/10 reported less stress
When budgeting with
emotionally aware
design language.
7/10 reported less stress
When budgeting with
emotionally aware
design language.
60% of testers completed
all budgeting tasks on their
second attempt after
iteration.
60% of testers completed
all budgeting tasks on their
second attempt after
iteration.
60% of testers completed
all budgeting tasks on their
second attempt after
iteration.
60% of testers completed
all budgeting tasks on their
second attempt after
iteration.
60% of testers completed
all budgeting tasks on their
second attempt after
iteration.
7/10 Described interface
as calm and non judgemental
7/10 Described interface
as calm and non judgemental
7/10 Described interface
as calm and non judgemental
7/10 Described interface
as calm and non judgemental
7/10 Described interface
as calm and non judgemental
68% would engaged
with journaling at least once.
Save
adjust
invest
Account
Journal
Budget
68% would engaged
with journaling at least once.
Save
adjust
invest
Account
Journal
Budget
68% would engaged
with journaling at least once.
Save
adjust
invest
Account
Journal
Budget
68% would engaged
with journaling at least once.
Save
adjust
invest
Account
Journal
Budget
68% would engaged
with journaling at least once.
Save
adjust
invest
Account
Journal
Budget
Design Evolution
Design Journey
Learnings 🌱
Learnings 🌱
MoneyWise began in July'25 with a simple question, how can personal finance feel more human? In a few weeks of research, I saw the quiet weight people carry - shame, guilt, fear of judgement. Most tools ignore this and designing for emotions reminded me that users want to feel understood, not lectured.
One thing I'd like to improve is pushing usability testing earlier. I sometimes stayed too long in the research and wireframes before validating with the users. I also want to sharpen my visual polish and motion design, so that product feels not only empathetic but also delightful to use.
MoneyWise began in July'25 with a simple question, how can personal finance feel more human? In a few weeks of research, I saw the quiet weight people carry - shame, guilt, fear of judgement. Most tools ignore this and designing for emotions reminded me that users want to feel understood, not lectured.
One thing I'd like to improve is pushing usability testing earlier. I sometimes stayed too long in the research and wireframes before validating with the users. I also want to sharpen my visual polish and motion design, so that product feels not only empathetic but also delightful to use.
MoneyWise began in July'25 with a simple question, how can personal finance feel more human? In a few weeks of research, I saw the quiet weight people carry - shame, guilt, fear of judgement. Most tools ignore this and designing for emotions reminded me that users want to feel understood, not lectured.
One thing I'd like to improve is pushing usability testing earlier. I sometimes stayed too long in the research and wireframes before validating with the users. I also want to sharpen my visual polish and motion design, so that product feels not only empathetic but also delightful to use.
Future Plans 🚀
Future Plans 🚀
• Build micro-moments: quick journaling, gentle nudges and timely you are doing well notes.
• Keep refining flows to cut friction even more and reduce cognitive load.
• Test with more young professionals and track outcomes like stress, confidence and long term habits.
• Build micro-moments: quick journaling, gentle nudges and timely you are doing well notes.
• Keep refining flows to cut friction even more and reduce cognitive load.
• Test with more young professionals and track outcomes like stress, confidence and long term habits.
Thank you:)
You have reached the end… want to start another story?
Future Plans 🚀
• Build micro-moments: quick journaling, gentle nudges and timely you are doing well notes.
• Keep refining flows to cut friction even more and reduce cognitive load.
• Test with more young professionals and track outcomes like stress, confidence and long term habits.
Thank you:)
You have reached the end… want to start another story?