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Public transport reimagined

Cutting route info access time by 40%

Project Role

UX Designer and UI designer

Duration

2 Months

Many commuters in Mumbai struggle with daily bus travel because existing tools don’t reflect the chaos of real life commuting missed buses, crowded rides, and unclear routes.

For senior citizens and busy workers alike, the system often feels unreliable, confusing, and indifferent to their needs. Most apps don't take into consideration the people and lack of digital infrastructure in place.

The Challenge

How do I help Mumbai’s bus commuters make more confident, informed travel decisions without overwhelming them or leaving them in the dark while also keeping edge cases like senior citizens in mind, who often face even greater barriers to access and clarity?

Solution

Metrics

Error rate dropped by 35% after refining navigation.

8/10 completed

Laal Dabba

Your BEST

Companion

Find bus flow on 1st

attempt

Find bus flow on 1st

attempt

70% of senior users found

UI easy to read

and navigate

30% increase

in satisfaction scores

over 3 testing cycles

Average route finding time

reduced by 40%

Task success rate for trip

planning improved from

65% to 80%

ETA

BEST

Report

Activate

Tickets

Track

Design Evolution

↔
Before
After
Faster Route Access
Save time on every journey
Design notes
In the first version, riders had to type full bus numbers or destinations, which slowed them down in rush hours. Testing showed most commuters used only one or two routes daily, so typing felt unnecessary. I introduced quick access shortcuts like one-tap “Home to Work” routes and smart “Recent Journeys.” The trade-off was a slightly busier interface, but it reduced search time by 40% and boosted daily usage to 41%. Grounded in Nielsen’s principle of recognition over recall, the change let riders tap what they recognised instead of retyping.

Design Journey

Research docs

Hover over photos to dive deeper into the journey
Mumbai commuters lose time, trust, and dignity in daily bus travel.

Learnings 🚌

MoneyWise began in July'25 with a simple question, how can personal finance feel more human? In a few weeks of research, I saw the quiet weight people carry - shame, guilt, fear of judgement. Most tools ignore this and designing for emotions reminded me that users want to feel understood, not lectured.


One thing I'd like to improve is pushing usability testing earlier. I sometimes stayed too long in the research and wireframes before validating with the users. I also want to sharpen my visual polish and motion design, so that product feels not only empathetic but also delightful to use.

Future Plans 🚀

• Build micro-moments: quick journaling, gentle nudges and timely you are doing well notes.

• Keep refining flows to cut friction even more and reduce cognitive load.

• Test with more young professionals and track outcomes like stress, confidence and long term habits.



Thank you:)

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gray and black bus parked during daytime

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