What if Apple got into the Search Engine Business? With AI changing the landscape for Search engines there's a huge opportunity and gap in the market.
Today’s search feels noisy, intrusive, and blind to user context.Imagine search that’s clear, contextual, and built around you.”
The Challenge
How might search feel faster, contextual, and seamlessly Apple, while staying clutter-free and private?
Solution
Design Evolution
Design notes
In the first version, results appeared as a long list of blue links, forcing users to scan and click multiple times to get context. Testing showed most people didn’t want ten links they wanted the right answer upfront. I redesigned the page into Apple style cards with contextual snippets. The trade-off was surfacing fewer links immediately, but it cut average time to answer from 1:20 to 0:60 and improved efficiency perception by 40%. Grounded in Nielsen’s efficiency principle and Apple’s clarity guidelines, the change made results feel faster and more useful.
Design Journey
Learnings 🌱
Future Plans 🚀
