Redefining Search
private, context rich and quicker results.
Project Role
UI designer
Duration
2 Weeks
What if Apple got into the Search Engine Business? With AI changing the landscape for Search engines there's a huge opportunity and gap in the market.
Today’s search feels noisy, intrusive, and blind to user context.Imagine search that’s clear, contextual, and built around you.”
The Challenge
How might search feel faster, contextual, and seamlessly Apple, while staying clutter-free and private?
Solution
visual hierarchy improved first click success from 50% to 80% over testing cycles.
Reduced confusion
about context search
by 50% over 3
test cycles
Apple
Your Smart Search Engine Companion
Greater
Trust due to
visible privacy
70%+
Satisfaction scores
Search
Error rate reduced by
30% after redesigning filters
Apple
Context
Trust
Plugins
Filters
Search
Design Evolution
Design Journey
Learnings 🌱
•Designing search isn't just about results ,it's about clarity and focus. Too much detail overwhelmed users, too little felt shallow.
• I realised I could have tested interaction flows earlier(secondary actions in spotlight style results) instead of polishing static screens too soon. Next time, I'll prototype sooner to validate real usability.
Future Plans 🚀
•Explore progressive disclosure showing key into first, with option to dive deeper without clutter.
•Refine motion and transitions to make search feel smooth and Apple- native.
•iterate on visual hierarchy to reduce scanning time and help the most relevant result stand out instantly.
Thank you:)
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